Stray is a game that plays a cute orange cat, which immediately helped to make it a sensation. People absolutely love cats, and it’s a compelling game where the cat protagonist navigates through a dystopian environment in an attempt to return home. The story melts the hearts of cat lovers and pulls at their heartstrings, and animal shelters and rescue organizations have even been able to stream the game to support the kittens and cats in their care.
It is kitten season, which begins in late spring and lasts until October, and that means that organizations have a surplus of kittens and cats that need help. Shelters and foster care organizations often have to resort to unconventional forms of fundraising, such as Facebook groups, online giveaways or feeds. Stray is an excellent game for the latter of these, because, well, it’s a game like understand cats. (There is even a dedicated meow button, which is very important.)
It’s a very simple hook for viewers – do you like the cat game? Well, we have cats here. I’m always a fan of seeing little orange kittens on my feed, and Twitch streams of the game have become a great way to help support a worthy cause. Crits for Cats is one such organization, and it currently uses a Twitch channel and Twitter account to showcase rescue and foster cats and kittens. Crits for Cats advocates for rescue and TNR (which stands for trap-neutral-return.)
Fans who tune in to Crits for Cats’ Twitch streams get good play – the organization streams Stray but has shown a number of games before – in addition to a live kitten camera where viewers can watch the kittens play and redeem channel points for cat facts or to give the kittens treats.
Photo courtesy of Crits for Cats
Photo courtesy of Crits for Cats
Image courtesy of Crits for Cats
Stray ‘‘s publisher, Annapurna Interactive, also partnered with the Nebraska Humane Society and Cats Protection, a UK-based cat welfare charity, to help raise money for the game. The Nebraska Humane Society raised $ 7,000 for cats in need through a giveaway, which will go to the medical care and maintenance of the cats in their care.
“Annapurna Interactive contacted us in June to measure our interest in collaborating on something about the release of Stray“” We landed 4 PlayStation codes via a fundraiser, “said Brendan Gepson, a marketing specialist at the Nebraska Humane Society, via email with Polygon. […] By the time the fundraiser ended, we had raised over $ 7K for the 560 donation center. This is particularly remarkable because the vast majority of these donations were from people who had never donated before. So all in all, this has been a huge success for us, and we are super happy with how it turned out! ”
The money raised will directly help the pets in the shelter. There are over 80 cats available to adopt “and more behind the scenes who receive surgery and care,” Gepson said. “This year alone, we have found homes for 4,000 animals, and that number is always growing, so we need all the help we can get.”
Streaming is a great tool for outreach and education, as well as sharing cool games. When cat rescues use this tool, they can reach far beyond the local community for collection. They can also share information about the kitten season, the importance of neutering and neutering pets, and why you should keep your cat indoors.
“This has really been a great experience for us – we got in touch with a whole new base of donors, and everyone has been incredibly nice,” said Gepson. “We had a few who told us they did not even have a PlayStation or any way to play the game, but they wanted to donate to help us anyway. Right now we are looking to reach out to some local streamers to keep this momentum going. “
Accompanying this with playing a silly orange cat scratching blankets, making robot friends and walking around on keyboards makes it much easier – especially if you can spice up the footage with unscripted kitten camera attacks.